chapman/leonard
my role graphic designer
industry entertainment manufacturing
services brand identity apparel design environmental on-screen graphics thumbnail design typography logo treatment print collaterals
digital_studios context
developed branding and youtube channel identity for legendary camera dolly design and manufacturing company. as the leading camera dolly supplier for nearly a century, chapman/leonard’s legacy and status in the film industry needed to be felt and understood while also speaking to a new generation of filmmakers learning their craft via youtube. playing with the “focal plane” of the typography created a meta-nod to the camera operators and their craft, while also maintaining brands historic gravitas.
branding context
developed apparel, merchandise, and environmental pieces for trade shows, onset giveaways, and magazine advertising with the goal of maintaining the brand identity throughout, and making their new location announcement in the atlanta, georgia film scene.
brand identity | on-screen graphics | thumbnail design | typography | logo treatment
apparel & merch
environmental
print collaterals | print / digital / stickers
