east coast bagel co.
my role graphic designer
industry restaurant
services brand identity logo design typography packaging e-commerce email design product design social media
context
developed brand identity for legacy restaurant with over 30 years of family-run history. maintaining the restaurants original color pallet was key to linking the past design with the present identity, while the logo was redesigned to act as a recognizable icon. the look of the branding and graphic typography needed to be expressive and alive, reflecting the excitement of a saturday morning rush, and boasting a memorable comedic tone that connects emotionally to the customer. collaborated with restaurant owners, copywriters, ux designers, and developers to create websites, mobile apps, and social media campaigns.
brand identity
social media posts & reels
e-commerce | iOS app | email
