habbits
my role graphic designer
industry tech
services brand identity content creation email design product design social media infographics illustration
context
developed brand identity for a first-of-its-kind digital productivity tool aimed at helping curb unprofessional bad habits on professional video calls. designing the the “habbits loop” was a pivotal graphic solution to simplify communication of the product, while simultaneously deepening brand identity thematically by connecting it to the habit loop studied in psychology. creating a comedic tonal identity for the brand was crucial to connecting with the millennial and gen z audience this plug-in is aiming, exploring the shared experience of struggling to keep our professional composure while attending meetings through zoom.
email & product design
content creation | infographics | illustration | social media
